What is a Branding Campaign?

What is a Branding Campaign?

Our branding campaign is a mixed powerful surge of several marketing tools such as free press releases, paid press releases, video marketing, blogs, forums, and social bookmarking executed all at once. It is a campaign designed to improve your brand image and reputation on the search engines.

Why is a Branding Campaign important?

Research has proven that the first thing a customer will do before purchasing a product or service is “Google it”. What shows up when customers search for your company/product/service name? Is it all positive? Will it make the researcher feel comfortable purchasing from you? We aim to make sure your company/product/service are all branding with the most positive information on the search engines. This will improve the # of visitors that convert into customers.

Our Branding Campaign Process

Reputation research
Brand discussion
Determine your message and goals
Determine the positive spin that will prove that others are satisfied with your product/service
Determine the PR tools we will utilize: Free PR, Paid PR, Video Marketing, Social Bookmarking, PPC Campaigns and Landing Pages
Determine the brand/product/service names and keywords we will target
Design and creation of your message and goals
Tracking integration
Testing
Execution
Social Bookmark and Link Build
Tracking the Results
Length of the Branding Campaign

Depending on the success, this campaign may last up to 90 days with frequent submissions.

Added Value of the Branding Campaign

Anyone can execute a press release or video … that’s for sure. But how many can make that press release or video appear on page one for specific keyword searches? As an added value service, we provide certain link building techniques that will keep the Free PR, Paid PR, and Video submissions popping up for specific keyword searches of your choice on Google.

http://www.wewebmagic.com